Description
Are you a humanist looking for a practical degree programme? Promotional and Crisis Communication is for you!
The job market needs people who can communicate clearly, negotiate, and maintain professional image. During your studies, you will learn how to:
- build and maintain good relationships,
- create advertisements and conduct marketing activities,
- promote yourself and institutions,
- respond to social tensions and conflicts,
- communicate, argue, and reach an agreement.
Why choose this degree programme?
The studies cover a wide range of topics and demonstrate how communication works in social life.
- We show how to promote, negotiate, and maintain an image in real-life situations.
- We teach how to act boldly, creatively, and with others in mind.
- We explain how to use words wisely. Good words help and unite people. Bad words cause crises and conflicts.
During 1st cycle studies, you will learn both the basics of the degree programme and specialised topics. You will learn marketing and advertising, image consulting, negotiation and mediation.
During 2nd cycle studies, you will complete compulsory and elective courses.
Rekrutacja rozpoczyna się 2 czerwca
Curriculum
Link to the curriculum and study plan – full-time 1st cycle studies
Link to the curriculum and study plan – full-time 2nd cycle studies
Duration of studies: 6 semesters (1st cycle), 4 semesters (2nd cycle)
Number of ECTS credits: 180 (1st cycle)
Selected degree programme courses (1st cycle studies):
- Interpersonal communication – shows how people communicate with each other and where the boundaries of ethics lie.
- Media genres – shows forms of old and digital media.
Selected degree programme courses (2nd cycle studies):
- Law in social communication – shows the regulations that govern promotion, negotiations and image in social life.
- The art of public speaking and self-presentation – teaches how to present yourself in various ways.
Forms of classes:
- lectures
- practicals
Majors
As a Promotional and Crisis Communication student, you do not choose a major.
During your studies, you can choose from field-specific modules related to the wide range of options the university offers. Thanks to them, you will learn various academic and erudite content.
Graduation requirements
In order to take the diploma examination, you have to:
- achieve the learning outcomes specified in the curriculum,
- know a foreign language,
- receive a positive thesis grade.
You finish your studies with a diploma exam with at least a ‘satisfactory’ grade. Upon completing your studies, you will receive an engineering degree that confirms your qualifications.
Detailed information on the rules for awarding diplomas and the requirements for the diploma thesis can be found in the Rules and Regulations of Studies at the University of Silesia and the Diploma Award Regulations.
Admission process
The admission process for studies at the University of Silesia is carried out via the Online Application System at irk.us.edu.pl (IRK).
Use IRK to enrol in your studies and find all the information you need. You will learn about the admission process, the deadlines, the enrolment fee, and all the documents you need to submit
Questions? Feel free to write to the International Admissions Office or visit rekrutacja.us.edu.pl and irk.us.edu.pl.
Admission rules
Admissions to university for the 1st cycle studies is determined by the results of the Matura exam. We take into account the written examination in the selected subjects.
Polish language | Modern foreign language | One subject of your choice with the highest score |
weight = 60% | weight = 20% | weight = 20% |
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Full-time 2nd cycle studies:
You can apply for admission to the programme if you have obtained:
- a Bachelor’s or Master’s degree,
- or a foreign diploma entitling the holder to undertake studies in the country of issue – obtained in fields of study within the humanities, social sciences, economics or the arts.
Admission is determined by your position on the ranking list, which is drawn up on the basis of your degree classification and your average mark.
Point thresholds
We do not set minimum point thresholds for any field of study at the University of Silesia.
Committees create ranking lists during the admission process. Admission thresholds vary every year, as they depend on the number of candidates, their high school graduation exam results, and the applicable qualification rules.
Additional criteria
To begin the degree programme you do not have to meet any other criteria.
Internships
During 1st studies, you complete a mandatory 720-hour professional internship. This extensive number of hours will allow you to gain a thorough understanding of the job market while you are still studying, which will significantly impact your future career path.
By completing your internship:
- you combine your coursework with real-world work,
- you learn how to operate in your profession and become familiar with the daily tasks of the positions for which your studies prepare you,
- you become familiar with the industry’s language and work practices.
The rules for organising internships are defined by the Rector’s regulation. Details can be found in the internship regulations for your programme. These regulations explain, among other things:
- what you are expected to learn during the internship,
- how long the internship lasts, what form it takes, and where you can complete it,
- what responsibilities you and your supervisor have,
- how you complete the internship,
- when you can opt out of it partially or completely.
ECTS credits
Information on the number of ECTS credits and internship hours can be found in the study plan.
You do not undertake professional internships as part of the 2nd cycle studies.
Cooperation
Thanks to similar degree programme at other universities and modules in English, we cooperate with other universities in terms of education and mobility.
As part of the Erasmus+ programme, you can go abroad: complete an internship in one of 31 countries available or study for part of a semester at a partner university in countries such as:
- Bulgaria,
- Estonia,
- France,
- Spain,
- Lithuania,
- Germany,
- Portugal,
- Slovenia,
- Italy.
Contact
Dean’s Office
Faculty Website: contacts
Our office handles matters concerning document submission and university enrollment, degree programmes and curricula, course registration, student ID cards, tuition fees, and USOSweb login issues
International Admissions Office
tel. +48 32 359 22 72
tel. +48 32 359 22 73
e-mail: admission@us.edu.pl
Our office handles matters concerning the admission process of foreign nationals (candidates without Polish citizenship): including the course of the university admission process, formalities related to required educational credentials (legalisation and apostille), and issuance of certificates of qualification for study.
Faculty Admission Committee
You can find the details in the Online Application System by selecting the degree programme of your interest at
https://irk.us.edu.pl/pl/.
Our office handles all admissions matters, including qualification for study, grade conversion within the Online Application System, navigating the admission process, reviewing entry criteria, and managing required documentation.
What makes us stand out
01.
Flexibility
You create your own path thanks to a variety of teaching methods and the freedom to choose your classes, academic supervisors and specialisations.
02.
Practical experience
We focus on practical experience: work placements, workshops and classes with experts. You’ll gain an understanding of the realities of the job market and the principles of research commercialisation.
03.
Development
You carry out your own research projects under the guidance of mentors. We provide support for student research groups and exchange trips through the ERASMUS+ and MOST programmes.
04.
QUALITY
We provide the highest level of education, as confirmed by Polish Accreditation Committee. Classes are taught by highly qualified faculty with recognised scientific achievements.
Graduate zone
Career paths
During your studies, you learn to communicate with others and better understand them. This allows you to work as a spokesperson, negotiator, image consultant, or promotions specialist, among others.
You can work as:
- a press office employee,
- a publicity officer in a local government,
- an advertising and publicity officer in companies or agencies,
- a crisis negotiator,
- a crisis programme manager,
- a crisis coordinator in an organisation,
- a crisis centre employee,
- a crisis mediator,
- a journalist or media advertising officer,
- a media planner in companies or agencies.
Graduate knowledge
As part of your studies:
- you will learn about the humanities and social sciences, such as linguistics, culture, media, sociology, and psychology,
- you will learn how to use language and communication in promotion, advertising, and conflict resolution,
- you will learn terms from the humanities and social sciences and their importance in media, promotion, and negotiation work,
- you will understand how the media, promotional agencies, and editorial offices operate in Poland and worldwide, and what their goals are,
- you will learn methods of crisis management, negotiation, and mediation,
- you will learn the principles of law in the media, agencies, and local government, including copyright law,
- you will understand the impact of economics and marketing on media, promotion, and culture,
- you will learn how to research media and advertising audiences and evaluate the effects of promotional activities,
- you will learn about property protection and methods of data collection in promotion and crisis situations,
- you will deepen your knowledge of communication theory and practice and be able to apply it in your work,
- you will learn how to design and conduct communication research and apply methods from various fields,
- you will analyse promotional, negotiation, and image-building activities and assess their effects,
- you will learn scientific methods and issues from other fields that support communication.
Graduate skills
As a graduate of Promotional and Crisis Communication, you:
- search for, analyse, and evaluate information and use it in projects and campaigns,
- research audience needs in promotion and crisis situations,
- verify the effectiveness of activities and select the best methods,
- write papers using books, articles, and the internet,
- organise activities in crisis situations and in direct or media communication,
- work in a team, sometimes leading, sometimes carrying out tasks,
- independently acquire knowledge and develop skills in promotion and communication,
- speak and write clearly in a foreign language at a B2+ level,
- analyse and interpret information, drawing critical conclusions,
- explain social phenomena and the basics of law,
- conduct research and present results,
- plan your development and learn independently,
- adapt language to the situation and utilise etiquette principles,
- argue clearly and logically, formulate opinions,
- communicate with practitioners and translate your knowledge for others,
- speak in public, apply your knowledge of nonverbal behaviour,
- identify strengths and know that you need to constantly develop your knowledge,
- ask questions, analyse problems, and solve them in practice.
Social skills
After graduation:
- you follow the principles of ethics at work,
- you take responsibility for your decisions and actions,
- you care about the cultural heritage of the region, country and world,
- you critically evaluate your knowledge and received information,
- you understand how language and communication help solve social problems,
- you think and act entrepreneurially,
- you combine knowledge and skills from various fields and learn on your own,
- you use the media and various forms of action in social life,
- you display sensitivity, empathy, openness and reflection,
- you act practically and are prepared to work.
Ambasador kierunku
dr Ewa Biłas-Pleszak, prof. UŚ
Jako profesorka UŚ i dyrektorka kilku kierunków studiów, interesuję się komunikacją we wszystkich jej odcieniach: od retoryki i negocjacji po związki języka z muzyką. Badam relacje między językiem a innymi systemami znaków, zwłaszcza muzyką. Muzyka nadaje rytm mojemu życiu, śpiewam w chórze „Ogniwo” przy Filharmonii Śląskiej. Studiuję też doradztwo filozoficzne i coaching, bo wierzę w rozwój i sens uczenia się przez całe życie.
Ambasador kierunku
Kaja Strużyk
Studiuję komunikację promocyjną i kryzysową na UŚ, a na co dzień prowadzę social media restauracji. Moją największą pasją jest siatkówka – dzięki uczelni startuję w Akademickich Mistrzostwach Polski, zdobywając medale i poznając ludzi z całego kraju. Poza sportem organizuję zimowe obozy i uczę dzieci jazdy na snowboardzie.
